From 8 to 13 July, Berlin Fashion Week will hold
numerous fashion shows showcasing the latest designs in unusual locations
around the capital. For the first time, the Mercedes-Benz Fashion Week will
present designer fashion in the 'Erika-Heß-Eisstadion' (Erika Hess Ice Rink) in
the 'Wedding' district of the city. The Premium Fair will take place in the
Station Berlin exhibition centre, which served as the 'Postbahnhof' for 90
years, supplying Berlin with packages and goods imported from throughout the
entire world. Bread & Butter, the world's largest fair for street und urban
wear, which is only open to trade visitors, will take place as usual at the
disused Airport Berlin-Tempelhof. Fashion fans, buyers, trade visitors and
media representatives have become an important economic factor. According to
Burkhard Kieker, CEO of visitBerlin: "The events that take place in
the year as part of Berlin Fashion Week attract 250,000 visitors to the
city".
In
addition to the major trade fairs for trade visitors and invited guests, there
are numerous smaller event formats (current information at www.fashion-week-berlin.com).
A trend of the shows is upcycling - the crafting of unique pieces from worn clothing
and other used materials. Berlin is the most important driving force for this
movement. Information can be found at www.upcycling.visitBerlin.com
.
Berlin's
development into a fashion capital goes hand in hand with its repuation as a
shopping magnet. The 'Hackescher Markt' and its side streets is one of the most
fashionable shopping districts in Europe. At 47 per cent, the unique shopping
opportunities in the capital are one of the top 10 reasons to visit Berlin.
This is also seen in the retail industry, which attracts € 3.95 billion
of tourist revenue annually.
